Daily Lift - Fundraising Campaigns

There are several examples of different types of fundraising campaigns:

1. General or Broad Base Campaign (Annual Appeal) - smaller contributions
2. Membership
3. Major Gifts
4. Targeted Capital Campaign (bricks and mortar, endowment, scholarship fund)

Daily Lift - Fundraising Process

Successful fundraising requires a long-term commitment and investment.  It is not a short-term effort.

Process:

1. Suspects to prospects
2. Prospects to commitments
3. Commitments to cash
4. Renewal efforts

Daily Lift - Fundraising Basics

Here are a few considerations when setting out to generate funding for a sailing program:

• Understand/Define your target audience - suspects
• Tailor Message - emmotionally
• Priority and Expectations - where your program fits with potential donors

Daily Lift

Fundraising tip: Guilt doesn't work. The majority of donors resent the use of guilt tactics. Show them how their gift can make a positive impact.

Daily Lift

Fundraising tip: When talking to donors you should also encourage their attendance at events and participation in related programs. Involving prospects with the organization will lead to increased financial support.