Wednesday, January 11, 2012
Daily Lift
The club website is a great way to reach members, but often if a club stops mailing a monthly printed calendar, attendance drops. Families often post the calendar as a reminder for club events, so hard-copy publications still can play an important role in a communications plan. - Kurt Stocker
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Our club prints an annual calendar and a monthly newsletter. Unfortunately, only the 'regulars' at the club look at either of these. Whenever I see someone who is not a regular, I try to talk up the next event in order to get them interested.
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